Fashion & Luxury

The world is your marketplace, but protecting your brand is paramount. We help businesses navigate the challenges of globalized luxury goods.
The ever-present click of online shopping demands a delicate balance: brand protection alongside consumer access. Our deep understanding of product markets and legal intricacies helps you strike the perfect chord.
Distribution and franchising can be complex. Conflicting interests between suppliers and buyers, franchisors and franchisees, require careful negotiation. We help you craft win-win agreements so you can focus on what matters most – your business.

Illustrative experience

Franchising and licensing in women’s clothing industry:

Advising local and foreign clients in drafting franchise contracts and representing franchisors in multiple disputes/court cases with franchisees in the fashion (women’s clothing) industry, particularly with regard to claims based on alleged wrong turn-over prognosis, and dealing with disputes over webshops and e-commerce.

Manufacturing Agreement (EU):

Advising made-to-order manufacture of clothing under world-renown brand name per design and specifications of brand owner.

License Agreement (EU):

Advising custom-branded manufactoring of garments between franchise owner and garment producer using the trademark and name of the franchise owner.

Structuring and Drafting Joint Venture Documentation (China):

Drafting joint venture documentation between European and Chinese apparel manufacturers, including shareholders agreement, put-option agreement, share purchase agreement, management regulations, articles of association and various preliminary phase agreements.

Master Framework Supply Agreement (USA):

Drafting framework supply agreement between Dutch producer of men’s and women’s suits and California-based retail branded chain.

Distribution Agreement (EU):

Drafting distribution agreement between a supplier and distributor of luxury menswear under private label.

Cooperation Agreement (NL):

Drafting cooperation agreement for design and production of ladies and gentlemen’s fashion clothing, based on design packages and specifications of a wholesale fashion house.

Trademark License Agreement (China):

Drafting trademark license agreement for use of branded franchise system for made-to-measure crafting and retail distributor of formal clothing under proprietary marks.

Apparel industry supply chain:

Acting for an Asian distributor of clothing in a dispute relating to the ownership thereof with the bankruptcy trustee of the purchaser (a large Dutch clothing brand that had gone bankrupt).

Parallel trade apparel:

Acting for an agent in various disputes with both suppliers and purchasers of clothes and footwear, relating to commissions and termination of agency contracts.

Services

  • Drafting and reviewing commercial contracts such as distribution contracts, franchise agreements or general terms and conditions
  • (International) commercial litigation and arbitration
  • Competition law
  • Protection of intellectual property
  • International trade
  • Parallel imports and (anti-)dumping measures

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Need legal guidance in FMCG? Get in touch with us.

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